EMC CPD Online: Essential Media Theory for A Level: Next Level Gerbner

Mark Dixon takes a fresh look at cultivation theory, exploring the critical application of Gerbner’s ideas within A Level Media Studies. The session will offer a definition of the Gerbner key concepts required for study by all exam boards with lots of set text applications used to illustrate their potential effects. Key concepts covered in the session include:

  • Cultural homogenisation and fear cultivation
  • Resonance/mainstreaming audience effects
  • Symbolic violence as ideology.

The second part of the session offers a more critical appreciation of cultivation theory: outlining the major conceptual differences between Gerbner and other media audience theorists specified for study, while also defining the limitations of Gerbner’s mass media ideas within the contemporary media landscape.

In the course of his presentation, Mark will offer some practical examples, including analysis of media set texts, as well as providing exemplar knowledge organisers that you can use to channel students’ thinking.

Course tutor

Mark Dixon is a freelance writer and head of Media and Film at Durham Sixth Form Centre. He is the author of Media Theory for A Level: The Essential Revision Guide and a regular contributor to MediaMagazine.

How to book your place

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  • Payment by invoice is not available for this session. Please note: your fee is non-refundable.
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  • Your email with all the information you need to join the session will be sent out on Friday 6th November. You will be sent a reminder on the day of the course. Please check your junk or promotions folder. Still no luck? Email courses@englishandmedia.co.uk.

Bookings for this course will close at 8am on Thursday 5th November, or when capacity is reached, whichever is the sooner.

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