EMC CPD Online: Starting to Teach AL Media Studies (13.7.21 Full day)

Course content

The day will cover the four key concepts of Media Studies: Representation, Media Language, Audience and Industry with a focus on the theoretical framework (set theories) for all A Level specs. We will look at how to apply these ideas to a range of media texts including some of those prescribed by the exam boards.

You’ll be introduced to a range of tasks and approaches to engage your students and make difficult concepts accessible, as well as looking at ways to develop their critical and analytical understanding of the media.

Session 1 (10 -11.35)

  • An Introduction to teaching Media Language and Representation (including semiotics, mythologies, narrative and structuralist theories, feminism and post-colonialism).

Session 2 (11.50-1.15pm)

  • Practical and creative approaches for NEA and exam texts.

Session 3 (2-3.30pm)

  • An introduction to teaching Audience and Industries.

Further details

  • This course will be limited to 30 participants.
  • On these longer EMC online courses we try to make good use of Zoom's interactive features, such as breakout rooms and live Q&A. This requires people to unmute their microphones and, preferably, to turn on their camera. If you would like to take part but will not be able to unmute your microphone, please email kate@englishandmedia.co.uk to discuss whether the course is suitable for you.
  • As participants may be audible and visible, this course will not be recorded.


  • Course materials will be sent out in advance. Please either print these out or have them available on screen during the session.
  • After the session you will receive the PowerPoint presentation, any resources used on the course and a £10 voucher to use against any purchase on www.englishandmedia.co.uk

Course tutor: Claire Pollard

Claire Pollard is the advisory teacher for Media Studies at the English and Media Centre. She is the editor of MediaMagazine and the programme leader for the Goldsmiths Media and English PGCE working with trainees in schools all across London. Prior to working at the centre she taught English and Media Studies for 15 years in inner-London schools, mostly in Tower Hamlets where she established A Level Media Studies as a new curriculum subject in two schools. She has been a moderator for A Level Media Studies and has delivered CPD for OCR, the MEA and the BFI. Claire also contributed a chapter to Doing Text: Media After the Subject and she co-authored the second edition of Media Studies the Basics.

How to book your place

Bookings for this course will close at 8am on Friday 9th July, or when capacity is reached, whichever is the sooner.

  • This course must be booked online. If you pay by card that is a big help to us as a small, not-for-profit organisation. Please only ask to be invoiced if required by your school. If you need to pay by invoice, you must be signed into a 'School User' account. You will not be able to request an invoice if you have one of the short courses in your basket at the same time. These must be paid for in advance.
  • To book a place on this course, first sign in to your account on the website, or register one if you need to.
  • Click 'Book online' (right-hand column) and fill in the name and email address of the person attending the course. The joining information and post-course email will be sent to this address.
  • If you are booking for more than one person, repeat the process.
  • Then hover over your basket (top right) and click checkout. You cannot update number of places booked from within your basket. If you want to book another place on the course, return to the course page and go through the same process.
  • Once you have booked your place, you will see a screen 'Your order was a success!' You may want to make a note of your order number. You will also receive an automatic acknowledgement of your booking.
  • Your email with all the information you need to join the session will be sent out on Monday 12th July. You will be sent a reminder on the day of the course. Please check your junk or promotions folder. Still no luck? Email courses@englishandmedia.co.uk.

Questions about EMC courses? Check our FAQs or email web@englishandmedia.co.uk