Cover image for Doing Ads: Approaches for the 21st Century (Print)

Doing Ads: Approaches for the 21st Century (Print)

160 pages


ISBN: 978 1 906101 02 2 Download sample PDF

Winner ERA 2009

Now reduced to £45, this publication from 2008 still provides a wealth of strategies to extend pupils’ media literacy skills, along with a wide range of adverts to exemplify media concepts, different forms and functions of campaigns, key debates and controversies.

Resource type: Photocopiable wirobound book in full colour with 90-minute DVD. Additional advanced material in pdf format

Sample Video



The most thorough, detailed and best researched resource about advertising I’ve seen. A huge range of tasks for all levels of ability. Enough material to last a teaching career... Well-structured, clearly organised, totally accessible.

St John Starkie, Alexandra Park School

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