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Words that Sell (Download single unit)

25 pages


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The 25-page photocopiable Video PDF unit 'Words that Sell' from Language Works explores the ways in which words and visual language are used to create the right image of a product, using a case study of one small chocolate-making company. 

More about Language Works

The complete Language Works is the English and Media Centre's resource to excite students’ interest and develop their expertise as creative users of language at Key Stages 3 and 4.

Important information about using a Video PDF

PDFs with embedded video clips are large files (up to 350MB) and could take some time to download.
Video PDFs must be opened in Adobe Reader 9 or above. Download this free program here.
More info about how to use Video PDFs.


To play video clips embedded in PDFs, you need Flash installed and Adobe Reader 9 or above. 

If after installing both programs and opening the file in Adobe Reader 9 or above, you continue to get an error message saying ‘Flash Player is not installed’, follow the instructions in this document

Alternatively, download the zipped folder of .flv files and play them using vlc media player. (If you are using Windows 10 or above, this seems to be the best solution.)


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Language Study11-1414-16Download