The 25-page photocopiable downloadable unit 'Words that Sell' from Language Works explores the ways in which words and visual language are used to create the right image of a product, using a case study of one small chocolate-making company.
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This publication includes a PDF and a folder of video clips (in flv format). These can be played with the free VLC Player (details below).
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The video clips can be played using the free program VLC Player, available to download here.